I have over 15 years professional experience in digital strategy, marketing, and agile project management. I have been lucky enough to work at RTL Group, the Luxembourg-based digital media company, Vodafone in Australia, and in the past 7 years at D&AD–developing global digital strategies and leading the digital team.

I am a data-driven ecommerce strategist with a broad range of knowledge across digital marketing, technology, campaigns, digital channels, UX, and project management. Managed agencies and direct teams of up to 8 with a history of optimising conversion, increasing traffic and revenue.

I am a lover of life, and work is a big part of that. I am dedicated in my mission to deliver best-in-class user-focused solutions. I am logical, unflappable, and easy to work with. I keep things simple. I do not baffle people and I get to the big idea and delivery effortlessly. When moral is low and people are overworked or stressed, I am able to find the bit that gets everyone charged again. My life outside of work is filled by time spent with friends, swing dancing, painting, and hosting board game nights. I am a science fiction consumer and a lifelong collector of babushka dolls.